Helping teams understand people, then build the right thing.
Six years at the intersection of qualitative research, product strategy, and systems thinking. I turn messy human behaviour into insights that teams can actually act on — and I don't stop until the right thing gets built.
I came to UX research from an unexpected angle — a philosophy degree and a summer job doing ethnographic fieldwork for a public health NGO in Seoul. What I learned there is that the most important things people do, they can't easily explain. You have to watch, ask sideways, and sit with ambiguity.
That instinct has served me well across six years of product work. At Meta I led foundational research for the Groups product, running multi-country studies that reshaped how the team understood why communities form — not just how they use the feature. At two startups since, I've built research practices from scratch and watched them become the thing that kept product from building the wrong thing twice.
Outside work I shoot film (medium format, mostly landscapes) and am slowly learning Korean pottery. Both require the same patience: you can't rush the kiln, and you can't rush a good interview.
A newsletter on research methods and the art of noticing things. 3,400 subscribers, published fortnightly.
Read it ↗An open Notion template for structuring qualitative research projects — from screener to synthesis. 800+ duplications.
Get template ↗Organiser of a quarterly meetup for researchers in New York. 5 events, 300+ attendees, 0 conference-speak allowed.
View events ↗Let's make something
worth understanding.
Open to full-time research leadership and select consulting.